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17 /
Mar 14

GoDaddy Site Builder and SEO? Don’t also Bother! how to create a website for free

Because the name shows, this web site post defines GoDaddy Website Builder to our experience (no matter its variation – “Personal”, “Business” or “Business Plus”) although we had been attempting to enhance the on-site Search Engine Optimization of a customer. Its function just isn’t to harm GoDaddy’s reputation but instead to assist small enterprises understand that GoDaddy’s site Builder isn’t this content administration system (CMS) this is certainly suitable for attaining the salient online presence that is therefore vital for small enterprises’ survival in this extremely competitive age.

As always, during our preliminary analysis of your client’s situation, we made a summary of problems that required action. Among others, the robots.txt file had not been configured correctly, there have been two variations for the website and something would have to be 301-redirected to another, there is no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing to your Bing+ listing that is local embedded, etc.

We knew that the web site ended up being hosted on GoDaddy’s site Builder, which we’d no experience with, so our concept would be to attempt to perform the optimizations upon it of course unsuccessful – move the internet site to WordPress and hosting that is regular.

That which we learned is the fact that while being the cheapest method to host a web site on GoDaddy (that makes it an exceptionally cheap choice completely), the web site Builder didn’t permit you to perform nearly every action that a consistent web hosting will allow one to. GoDaddy promote their device because the smartest choice because of their non-technical customers – an extremely easy instrument with 100per cent hassle-free setup and upkeep to present your online business with a comfy fundamental web site.

It is real (the “comfortable fundamental website” component may be argued), nonetheless it is actually exactly what a WordPress website hosted with regular web hosting services provides you with, too, except WordPress is nowhere near as restricting. The following is my advice to all the small businesses – don’t get intimidated by exactly exactly how “technically demanding” it’s to put together a WordPress website and “undersell” your on line existence to a web page Builder internet site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting design that is SEO development-wise also for the many modest consumers.

The absolute most part that is shocking GoDaddy site Builder is the fact that you don’t already have usage of the FTP and also the database. You are able to imagine the restricted abilities that derive from this kind of limitation. For instance, despite the fact that there is certainly a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable considering that the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to improve the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The consumer rep stated straight that the objective of GoDaddy site Builder would be to assist fundamental users produce a website that is basic something similar to a company card. So anything “too advanced level” will be impossible to implement – same applies to our recommendations to 301 redirect among the true house pages to the other (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. so fundamentally the concern that arises is “what can one actually do with GoDaddy Website Builder to make usage of at the least some basic SEO?”. Well, you can easily nevertheless:

  • compose top quality content
  • optimize your titles on pages
  • optimize the tags that are heading
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that in the event that you try to implement Schema.org markup that could be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped down, making the code invalid – one other characteristics remain intact though)

Our Suggestion

Everything we recommended to the customer would be to migrate their GoDaddy Website Builder built site to WordPress therefore we could implement all our SEO recommendations. The key concern he previously had been that keeping their internet site becomes very difficult he would have to learn how to deal with WordPress for him because. We chose to offer him a free assessment to get their means around WordPress which can be certainly not way more tough to handle than GoDaddy Website Builder.

If you’re a small company owner and are also hunting for an simple means to produce and keep a web site, we suggest you purchase web hosting from the well-reputed company and make use of WordPress as being a CMS. This way you can expect to manage to completely utilize Search Engine Optimization guidelines without having any limits.

Do you have got any experience with GoDaddy Website Builder? Please, comment below!

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