What is the Creative Economy? While definitions vary greatly, consider the broad definition:

“An economy in which people are paid to think using ideas, innovation, knowledge and collaboration in their work.”

Or in terms that labour economists use to define work:

“An economy in which the nature of work has moved from routine-oriented jobs to creativity-oriented jobs.”

Ultimately, Creative Economy is about the work people do, not the sectors that businesses fit into. In this way, anyone who does “creative” (that is, non-routine work) is part of the creative economy.

‘Creative’ is not restricted to cultural or artisan enterprises; engineers are creative; consultants, designers, writers, scientists; all of these involve creative work. While a factory worker may not be part of the creative economy, the factory manager or trainer most certainly is.

Less important than strictly defining “who is in or out,” is the idea that WE ALL can be more creative in our work, to realize our true potential as fully realized, creative human beings.

Click here to read the report on Canada’s  most creative corner.