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Sandcastle Festival Generates New Revenue for Cobourg Economy

Ontario East

Northumberland Today

COBOURG — While the sixth annual Sandcastle Festival on the Cobourg beach comes July 30-31, 2011, the 2010 festival yielded some surprising numbers.

Events co-ordinator Lara Scott appeared at council this week to offer a report on the economic impact of last year’s event that has become one of the most popular sand festivals in Ontario.

“About six years ago, we were looking for a new event for Cobourg that would be artistic, creative and appealing to all ages,” Scott said.

“It’s a national Pinnacle Award winner and one of the top 100 events to visit in 2009 and 2010.”

In partnership with the Trillium Foundation, Enigma Research, and Festivals and Events Ontario, they did an economic-impact survey last year. Using Ontario’s Tourism Regional Economic Impact Model, a number of statistics were gleaned from the 2010 Sandcastle Festival:

Click Here For Stats

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