Below are a list of how to documents provided by the Monieson Centre at Queen’s School of Business
Marketing is not a luxury, it is a viable business tool to help your business reach the next level. It is as important as ﬁnancing, logistics and day‐to‐day operations.
To succeed in business, marketing strategies must be well planned and consistently executed. In developing a marketing strategy, market research — an understanding of your current and potential customers—will help you execute your strategies with conﬁdence. No longer is marketing for large urban companies. No longer can small businesses stand idly by.
It is time to act, and if your business can research, develop and execute strategic marketing initiatives, then you will be on your way to “leading the pack”!
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing, in the past, was associated solely with advertising and selling. As the field evolved it has incorporated psychology, sociology, economics, anthropology and neurosciences.
Marketing is not just a tool for large businesses. Even with limited resources, small businesses like yours can reap the rewards of effective marketing strategies. However, due to these limited resources you must be even more creative than your larger counterparts. Marketing allows you to identify new products and service market demands that are currently unmet, providing you access to new customers.