The Ontario Government issued a news release recently stating that the LCBO is enjoying the most successful year in its history, helping to create jobs through promoting Ontario’s wine and beer industries.
Through campaigns such as I Love Canada and goLOCAL sales of local beer and wine are increasing and customers are engaged by taking pride in supporting local producers. In 2011-12:
- Sales from Ontario Craft Brewers led all product segments with almost 45 per cent growth as more consumers chose to “go local” with Ontario craft beers because of their premium quality and distinctive styles.
- Sales of VQA table wines increased by nine per cent, reaching almost $106 million. Since 2006-07, sales of Ontario VQA wines have more than doubled, thanks to the craftsmanship of Ontario winemakers who produce high-quality, award-winning products.
- Interest in premium wine and spirits continues to grow as VINTAGES releases some 6,000 products a year (120 to 150 new products are released every two weeks).
The message from all of these stats is that local Ontario craft beer and wine sales are increasing. What a great opportunity to invest now and open your brewery or winery in Ontario East!